This collection contains videotapes of a wide variety of university people, places and events, mainly (ultimately) for promotional purposes, including student recruitment. Events covered include convocations, interviews with university president Dr. Donald C. Swain, and celebrations noting the university's bicentennial. This group of recordings also includes b-roll footage of the Belknap and Health Sciences campuses; the Louisville Redbirds; material used for the Speed School's 75th anniversary video (includes the master); footage relating to significant faculty, alumni, and community members; and footage of other University scenes.
8.75 linear feet (7 records center box)
The Office of Communications and Marketing (OCM) began as the Public Information Office in 1964; in 1973 it was renamed the Public Relations Office, and subsequently to the Office of Communications and Marketing. OCM handles both internal communication - including email distribution lists that go out to faculty/staff and students -- and external communication, including social media, as well as "traditional" media. They also establish branding guideslines for the University.