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Office of Communications and Marketing videotapes

Identifier: 1998_099-UA

This collection contains videotapes of a wide variety of university people, places and events, mainly (ultimately) for promotional purposes, including student recruitment. Events covered include convocations, interviews with university president Dr. Donald C. Swain, and celebrations noting the university's bicentennial. This group of recordings also includes b-roll footage of the Belknap and Health Sciences campuses; the Louisville Redbirds; material used for the Speed School's 75th anniversary video (includes the master); footage relating to significant faculty, alumni, and community members; and footage of other University scenes.


  • 1987-1998
  • Majority of material found within 1995-1998



8.75 linear feet (7 records center box)

Biographical / Historical

The Office of Communications and Marketing (OCM) began as the Public Information Office in 1964; in 1973 it was renamed the Public Relations Office, and subsequently to the Office of Communications and Marketing. OCM handles both internal communication - including email distribution lists that go out to faculty/staff and students -- and external communication, including social media, as well as "traditional" media. They also establish branding guideslines for the University.

Office of Communications and Marketing Videotapes
In Progress
Carrie Daniels
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Language of description note
Finding aid is in English.

Repository Details

Part of the University of Louisville Archives and Special Collections Repository

Ekstrom Library, Lower Level Room 17
Louisville KY 40292
502 852-6752