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Donald Roth Louisville postcard and memorabilia collection

 Collection — Multiple Containers
Identifier: 2011_143-UA

The Donald Roth Louisville Postcard and Memorabilia Collection consists largely of postcards (circa 1900-1970) of Louisville, Kentucky educational and social service institutions, churches, downtown and neighborhood street scenes, aerial views, businesses, floods, and recreational sites and commercial activity postcards. In addition there are significant numbers of Louisville area business cards and flyers, tourist promotion materials, sports memorabilia, political and radio/TV personality promotion cards, restaurant menus, ticket stubs and dance cards, theatre playbills, and holiday cards spanning a similar period. Interestingly, a series of early 20th century "romance" cards is also found, as well as collected correspondence, financial papers, and several of Donald Roth's student papers.


  • 1900-1970

Restrictions on Access

No restrictions.


2.5 linear feet (2 records center boxes)

Biographical sketch

Donald Roth is a Louisville business person and postage stamp, postcard and historic memorabilia collector. His family owned May's and Norman's Jewelry Stores and he owned the W. K. Stewart Stationery and Book Store in the Holiday Manor shopping center.

Processing Information

The Roth Collection was received in eighteen binders with most items inserted into plastic sleeves. Occasionally the binder spine had a word(s) describing the contents of the binder. The binders were discarded and the materials are organized into “files” defined by either the term(s) found on the binder or general content descriptions provided by the archivist. Those descriptive titles in no way account for all the topics found in the collection.

Donald Roth Louisville postcard and memorabilia collection
Description rules
Describing Archives: A Content Standard
Language of description
Script of description

Repository Details

Part of the University of Louisville Archives and Special Collections Repository

Ekstrom Library, Lower Level Room 17
Louisville KY 40292
502 852-6752